You must also properly obtain appropriate

His now famous accomplishments entail re shaping proven sales promotional techniques and image building practices, so they could be effectively used to advance the earnings of individual financial practitioners.This Interview With Forrest Wallace Cato Provides Answers And How To Tips! Our industrys best known media advocate for financial professionals is Forrest Wallace Cato. He is a frequent speaker at the Insurance Pro Shop s live events, revealing his secret Image Branding techniques.

Or, this can suggest that you are being careless. Your average prospect will latch on to you much more quickly if you have a good photo of the quoted celebrity to go with the text. Cato:You must have photos in color and high resolution. In todays digital world, proper color photos are not difficult to obtain, but the image absolutely must be high resolution. I have also worked directly for and with many celebrities. Quite often long after their peak earning power has passed the fame and respect achieved by these individuals still remains. He was responsible for most of the firsts involved with skillfully promoting agents and planners in the media! Recently Cato was the first financial media advocate to ever receive a Hollywood Walk of Cantilever Gate Wheel Fame Star for his body of promotional work. Ive been doing this for thirty years so they know and trust me. Paris Hilton has many fans but her talent is so obscure that her special skill cannot even be identified or defined. But he keeps publishing books that he does not personally write, making appearances, and creating more TV shows.

American culture today contains many people who were made famous by preferential and excessive media attention yet they received this for no logical and worthy reasons (other than paying for promotion). Nason:How do you get legitimate famous names to endorse financial planners and insurance agents without having to pay any fees to those making the endorsements? Cato:Consumers appreciate the reassurance that people of note have endorsed a person, service, or product. Cato was the first to do this and he was also the first to use celebrity endorsements for financial advisors. Local market names are equally important. Getting endorsements most often requires a skilled effort to secure a celebrity endorsement. Cato began promoting the acceptance of financial planning almost immediately after this new profession was invented by Loren Dunton. Cato is responsible for building a unique body of work since then. The influence of these and the more worthy famous names in our culture exemplifies The Power of Celebrity! Cato:Any agent or planner can benefit from being endorsed by appropriate celebrities, and appropriate local persons of renown. Before then Cato was a Wall Street PR man and a leading financial magazine editor.

 At a recent Client Appreciation Dinner held at the Golden Lamb Inn, one of the oldest fine roadhouse dining facilities in America, IARFC Chairman, Ed Morrow, saw this work very effectively! The financial planning icon was invited to attend as a guest of his long time friends Jerry and Nick Royer, both of whom are well known and highly successful Registered Financial Consultants. Lew Nason:Why are commercial organizations willing to pay big bucks for famous name endorsements? Forrest Wallace Cato:The answer is because legitimate endorsements are well proven to help cause sales to result!

 A recent New York Times headline proclaimed, Nothing sells anything like celebrity! Many actors, sports stars, coaches, and other celebrities from various fields, all earn more money providing endorsements than they do in their primary careers. Morrow reported, The Royer team practices in several states including Florida, Illinois, and Ohio. The following interview concerns famous name endorsements for agents and planners. Anyones eyes go to the photo first, then to the name, and finally to the text. This client appreciation event was in many ways similar to the client appreciation event that was featured earlier this year in The IARFC Register magazine, when the Royer team took their Florida clients on a client appreciation dinner c. So, of course, that helps a lot. You must also properly obtain appropriate photos as well as the written testimonials, comments, or statements. This works in the financial products and services industry as well as in all other areas. This even works with persons that have questionable reputations or images, such as The Donald Donald Trump whose activities, ego, and actions are considered to be far below par by many. A dull, fuzzy or monochrome picture presents the impression that your endorsement is weak, flimsy, and not very important.